CLASS: Marketing for Small Business - Part II

The second session in this two-part Marketing workshop will focus on implementing your marketing plan. We will discuss the marketing tactics that you will use to effectively reach your customers so that you can grow your business.

We will focus on developing a tactical marketing plan, identifying digital and social media strategies and discussing traditional marketing vehicles and techniques.

• Who is your target? What’s the best way to reach them?
• Sales Funnel – Generating Leads, CRM Tools
• Digital Marketing Tactics – SEO, Social Media
• Traditional Marketing Tactics
• Data Analytics
• Customizing Your Marketing Plan

This will be an opportunity to discuss the marketing tactics that will reach the customers you want and help you grow your business. Come prepared to ask questions and share your experiences.

Speaker: Bryan Smith is an experienced marketing professional with a background in packaged goods, telecommunications, cable, and software. He is a Business Advisor with the Goldman Sachs 10,000 Small Businesses program where he also teaches the Marketing Module for the program. Bryan teaches Business Communications at The Wharton School at the University of Pennsylvania, and was previously an Adjunct Professor of Marketing in the Graduate School of Engineering at Drexel University. He has also taught an Entrepreneurship Clinic at the Program in Entrepreneurship at the Keller Center at Princeton University.

Bryan has an undergraduate degree from the University of Virginia, and his MBA from the Darden School at the University of Virginia. He lives in Lawrenceville, New Jersey.

Sponsor: TD Bank

Co-sponsor: Princeton Public Library